“狼”真的来了!河南江桥密探力帆新520
<p style="TEXT-INDENT: 17.65pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 1.96;"><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">新旧势力搏杀不断的家庭经济性轿车市场从来都不是一片净土<span lang="EN-US">,</span>而其中最为引人注目的一支<span lang="EN-US">“</span>新股<span lang="EN-US">”</span>就是重庆力帆集团倾力打造的力帆新<span lang="EN-US">520</span>。</font><font face="宋体"><span lang="EN-US"> <br/> <span style="mso-spacerun: yes;"> </span></span>然而，自从四月初的第一辆交付至今，人们一直无法一探它的<span lang="EN-US">“</span>销售指数<span lang="EN-US">”</span>。与此形成强烈反差的倒是郑州马路上越来越多力帆新<span lang="EN-US">520</span>的身影。力帆新<span lang="EN-US">520</span>在河南究竟卖了多少？购买的车主又是怎样的一群人？带着这些问题，笔者在一个周末的下午暗访了位于花园路北段刘庄蔬菜市场的河南江桥汽贸力帆<span lang="EN-US">4S</span>店。<span lang="EN-US"> <p></p></span></font></span></p><p style="LINE-HEIGHT: 15.75pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; COLOR: #333333;"><font face="宋体">良性销售，绩优成长性<span lang="EN-US"> <p></p></span></font></span></b></p><p style="TEXT-INDENT: 18pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">接待记者的是一位王姓销售顾问。提起最近厂家的销售业绩，小王就笑得合不拢嘴。他俏皮的借用股市术语来形容最近力帆新<span lang="EN-US">50</span>的销售情况：<span lang="EN-US">“</span>在我们郑州地区，每天基本可以成交<span lang="EN-US">8-9</span>台，如果不是因为货源不足，数字要比这个翻一番。到了周末往往是个小高潮，河南市场反馈后劲十足，每个月销售都是涨停板。<span lang="EN-US">” <p></p></span></font></span></p><p style="TEXT-INDENT: 18pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">根据力帆汽车河南经理部提供的资料，全国的经销商已经遍地开花，按此粗略估算力帆新<span lang="EN-US">520</span>的月销量将能达到一个国产家庭经济车型史无前例的水平。对于一个真正进入市场不到<span lang="EN-US">3</span>个月的经济车品牌，有此成绩可称不俗，用小王的话来说<span lang="EN-US">“</span>是一支涨势喜人的潜力股<span lang="EN-US">”</span>。<span lang="EN-US"> <p></p></span></font></span></p><p style="TEXT-INDENT: 13.5pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 1.5;"><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">“</font></span><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">不过，豪华型即使现在下订单，最早拿车也要到<span lang="EN-US">9</span>月以后了。<span lang="EN-US">”</span>小王补充道。<span lang="EN-US">“</span>加价能早点提车吗？<span lang="EN-US">”</span>笔者试探了一句。他笑笑却没有做正面回答：<span lang="EN-US">“</span>虽然有些热门车现在都开始明降暗降来吸引买主，不过看中的人都是蛮坚定的，他们觉得力帆新<span lang="EN-US">520</span>值得他们等待。</font><span lang="EN-US"><font face="宋体">” <br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/><p></p></font></span></span></p><p style="TEXT-INDENT: 20.65pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 1.96;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: #333333;"><p><font face="宋体"> </font></p></span></b></p><p style="TEXT-INDENT: 20.65pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 1.96;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: #333333;"><p><font face="宋体"> </font></p></span></b></p><p style="TEXT-INDENT: 20.65pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 1.96;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; COLOR: #333333;"><font face="宋体">口碑相传，情有独钟<span lang="EN-US"> <p></p></span></font></span></b></p><p style="TEXT-INDENT: 18pt; LINE-HEIGHT: 15.75pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">在与小王闲谈期间，<span lang="EN-US">2</span>者观察了一下，在近<span lang="EN-US">1</span>个小时内，有<span lang="EN-US">3</span>批人来到河南江桥<span lang="EN-US">4S</span>展厅看车。小王介绍说目前购买力帆新<span lang="EN-US">520</span>的大多数是<span lang="EN-US">35-45</span>岁的已婚人士，主要分布在制造业、房地产、零售贸易、政府机关和金融保险业等行业。<span lang="EN-US">“</span>我们的客户都非常懂车爱车，<span lang="EN-US">”</span>他有些得意地说：<span lang="EN-US">“</span>我发现<span lang="EN-US">35</span>岁左右的客户对力帆汽车装配口碑甚佳的<span lang="EN-US">TRITEC</span>发动机情有独钟，此款发动机油耗低，动力强劲，据小王介绍讲此款发动机参加被评为<span lang="EN-US">“</span>世界十大最佳引擎<span lang="EN-US">”</span>。在试驾中表现抢眼，低速行使十分安静，在<span lang="EN-US">30</span>公里<span lang="EN-US">/</span>小时以上，<span lang="EN-US">TRITEC</span>才正式发挥它的才能，过弯道时稳定性出众，进退自如。而吸引<span lang="EN-US">40</span>岁以上客户的却是力帆<span lang="EN-US">520</span>大家风范的外型设计、后排宽敞空间以及舒适配置等。可以说他们非常精明但也各有所好。因人而异地介绍力帆<span lang="EN-US">520</span>让我销售起来也事半功倍。<span lang="EN-US">”</span>这时，正准备下订单的李先生也随口与<span lang="EN-US">2</span>者聊了两句。李先生原本就是在比亚迪<span lang="EN-US">F3</span>和力帆<span lang="EN-US">520</span>中做选择。果不其然，<span lang="EN-US">38</span>岁的李先生也是被力帆新<span lang="EN-US">520</span>的<span lang="EN-US">TRITEC</span>进口发动机<span lang="EN-US">“</span>俘获<span lang="EN-US">”</span>了。<span lang="EN-US">“</span>两款车各有优势，确实有点不好取舍。最后，还是力帆的<span lang="EN-US">TRITEC</span>进口发动机比更有说服力啊<span lang="EN-US">”</span>李先生说道。<span lang="EN-US"> <p></p></span></font></span></p><p style="LINE-HEIGHT: 15.75pt;"><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">有趣的是，<personname wst="on" productid="李">李</personname>先生购买力帆新<span lang="EN-US">520</span>起源于一位朋友的大力推荐。<span lang="EN-US">“</span>像<personname wst="on" productid="李">李</personname>先生这样由力帆车主推荐过来买车的，在我们这里比比皆是。<span lang="EN-US">”</span>小王说道。笔者也早已发现，在河南江桥力帆展厅里的很独特的一道风景线就是<span lang="EN-US">“2</span>个销售顾问<span lang="EN-US">”</span>的服务<span lang="EN-US">---</span>往往有一位销售顾问和一位客户的朋友一起在向客户介绍力帆新<span lang="EN-US">520</span>。</font><font face="宋体"><span lang="EN-US"> <br/><br/></span> </font><span lang="EN-US"><br/></span></span><font face="宋体"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; COLOR: #333333;">狼<span lang="EN-US">”</span>真的来了<span lang="EN-US">!</span>看河南江桥</span></b><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333;"><p></p></span></font></p><p style="LINE-HEIGHT: 15.75pt;"><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: #333333;"><font face="宋体">在即将离开江桥<span lang="EN-US">4S</span>店时，笔者再次从小王口中听到有趣的股市术语。<span lang="EN-US">“</span>力帆河南江桥展厅其实也像一个股市的晴雨表。当股市突破<span lang="EN-US">4</span>千点之后，一旦股指下降，就感觉展厅激起几个人流小高潮。有些股民获得丰收回报后，及时套现以保住胜利果实，这个时候往往会买辆车作为对自己的奖赏，<span lang="EN-US">”</span>王先生说到。<span lang="EN-US">“</span>除了周末的客流高潮之外，现在每天三点以后都会有一个小高潮，而且近段时间的下订单客户中几乎一大半都是纵横股市的成功人士。<span lang="EN-US">”</span>诚如小王所说<span lang="EN-US">---</span>看车也像是看股票，而他对力帆新的评价就是<span lang="EN-US">“</span>卖相好，又有真材实料的题材。<span lang="EN-US">” <p></p></span></font></span></p> <span style="position: absolute; display: none" id="attach_57466" onmouseover="showMenu(this.id, 0, 1)"><img src="images/default/attachimg.gif" border="0"></span> <img src="attachments/dvbbs/2007-8/200781319151034375.jpg" border="0" onload="attachimg(this, 'load')" onmouseover="attachimginfo(this, 'attach_57466', 1);attachimg(this, 'mouseover')" onclick="zoom(this, 'attachments/dvbbs/2007-8/200781319151034375.jpg')" onmouseout="attachimginfo(this, 'attach_57466', 0, event)" alt="" /> <div class="t_attach" id="attach_57466_menu" style="position: absolute; display: none"> <img src="images/attachicons/image.gif" border="0" class="absmiddle" alt="" /> <a href="attachment.php?aid=57466&nothumb=yes" target="_blank"><strong>hCY355kK.jpg</strong></a> (24.63 KB)<br /> “狼”真的来了!河南江桥密探力帆新520<br /> <div class="t_smallfont">2007-8-14 03:15 <span style="position: absolute; display: none" id="attach_57467" onmouseover="showMenu(this.id, 0, 1)"><img src="images/default/attachimg.gif" border="0"></span> <img src="attachments/dvbbs/2007-8/200781319163310678.jpg" border="0" onload="attachimg(this, 'load')" onmouseover="attachimginfo(this, 'attach_57467', 1);attachimg(this, 'mouseover')" onclick="zoom(this, 'attachments/dvbbs/2007-8/200781319163310678.jpg')" onmouseout="attachimginfo(this, 'attach_57467', 0, event)" alt="" /> <div class="t_attach" id="attach_57467_menu" style="position: absolute; display: none"> <img src="images/attachicons/image.gif" border="0" class="absmiddle" alt="" /> <a href="attachment.php?aid=57467&nothumb=yes" target="_blank"><strong>4C5LwUii.jpg</strong></a> (193.54 KB)<br /> “狼”真的来了!河南江桥密探力帆新520<br /> <div class="t_smallfont">2007-8-14 03:16 <span style="position: absolute; display: none" id="attach_57952" onmouseover="showMenu(this.id, 0, 1)"><img src="images/default/attachimg.gif" border="0"></span> <img src="attachments/dvbbs/2007-8/200783020223577867.jpg" border="0" onload="attachimg(this, 'load')" onmouseover="attachimginfo(this, 'attach_57952', 1);attachimg(this, 'mouseover')" onclick="zoom(this, 'attachments/dvbbs/2007-8/200783020223577867.jpg')" onmouseout="attachimginfo(this, 'attach_57952', 0, event)" alt="" /> <div class="t_attach" id="attach_57952_menu" style="position: absolute; display: none"> <img src="images/attachicons/image.gif" border="0" class="absmiddle" alt="" /> <a href="attachment.php?aid=57952&nothumb=yes" target="_blank"><strong>uk3OmkuE.jpg</strong></a> (338.17 KB)<br /> “狼”真的来了!河南江桥密探力帆新520<br /> <div class="t_smallfont">2007-8-31 04:22 <span style="position: absolute; display: none" id="attach_57970" onmouseover="showMenu(this.id, 0, 1)"><img src="images/default/attachimg.gif" border="0"></span> <img src="attachments/dvbbs/2007-8/200783021104486737.jpg" border="0" onload="attachimg(this, 'load')" onmouseover="attachimginfo(this, 'attach_57970', 1);attachimg(this, 'mouseover')" onclick="zoom(this, 'attachments/dvbbs/2007-8/200783021104486737.jpg')" onmouseout="attachimginfo(this, 'attach_57970', 0, event)" alt="" /> <div class="t_attach" id="attach_57970_menu" style="position: absolute; display: none"> <img src="images/attachicons/image.gif" border="0" class="absmiddle" alt="" /> <a href="attachment.php?aid=57970&nothumb=yes" target="_blank"><strong>UPtwymGt.jpg</strong></a> (103.4 KB)<br /> “狼”真的来了!河南江桥密探力帆新520<br /> <div class="t_smallfont">2007-8-31 05:10 <p>好车，顶</p>页:
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